Full case study
Project Overview
A seasonal tourism business needed to present and sell experiences to international guests. The offers had to be simple, attractive and easy to explain because the sales window was short.
Main Problems
The first problem was seasonality. The business had a limited period to generate revenue, so messaging had to be direct.
The second problem was group sales. Some offers were designed for larger tourist groups, which required clear pricing and simple communication.
The third problem was offer clarity. Tourists need to quickly understand what is included, how much it costs and why it is worth booking.
Solution
The work included offer structure, pricing presentation, sales message refinement, group booking logic, website / landing page thinking, customer journey planning and seasonal promotion strategy.
Resulting Value
The offers became easier to present, easier to sell and easier to repeat across the season.
The focus was practical: clear offer, clear price, clear next step.
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