Case studies
Proof that sits between marketing, data and execution.
These are written as practical records: the situation, the system problem, the work done and the clarity created. Client data stays private unless it is safe and approved.
Case 01 / Mobile game / Firebase
User acquisition and Firebase tracking logic for a competitive sports game
The game needed to understand player quality after install, not only clicks, cheap installs or surface-level campaign metrics.
Marketing lead, acquisition strategist, tracking architect
Case 02 / AI operations / internal automation
A controlled AI operations architecture for agents, tools, memory and approvals
Multiple AI tools were useful alone, but chaotic together without a central decision layer, safety boundaries and task visibility.
System architect, workflow designer, AI operations strategist
Case 03 / Healthcare / local lead generation
Campaign and tracking structure for a multi-city rehabilitation business
Different cities, services and user intents were mixed together, making campaign optimization and booking visibility harder.
Technical marketing operator, campaign strategist, tracking specialist
Case 04 / Online education / WooCommerce / LMS
A complete course funnel across landing page, checkout, payment and tracking
The course had to become a clear digital product, not just a large set of lessons with an unclear checkout path.
Funnel strategist, web structure planner, tracking and payment consultant
Case 05 / Ecommerce / reporting / ads
Ecommerce diagnostics for emotional personalized products and monthly sales clarity
Traffic, products and orders existed, but the business needed to understand whether performance issues came from ads, landing pages, product demand or tracking.
Performance marketing strategist, conversion analyst, reporting consultant
Case 06 / Shopify / consumer goods
Shopify launch readiness for a natural-products brand preparing for paid traffic
The store needed to launch with clean product structure, payment flow, tracking and trust elements before sending traffic.
Launch consultant, marketing systems planner
Case 07 / Dental services / Google Ads
Local Google Ads structure for compliant, high-intent dental enquiries
The clinic needed relevant local patient enquiries without broad low-quality traffic or risky exaggerated medical wording.
Google Ads strategist, local lead generation consultant
Case 08 / Real estate / lead system
Website and lead-flow structure for property listings and enquiries
A listings website can become an archive instead of a sales tool when navigation, trust and enquiry paths are unclear.
Website structure consultant, lead-flow strategist
Case 09 / Legal services / positioning
Positioning and conversion structure for property-related legal support
Legal services need trust and clarity, but complex wording can make users delay contacting a lawyer.
Positioning consultant, conversion structure planner
Case 10 / Education / funnels / tracking
Separate funnels for courses, children’s programs, events and digital products
Several offers lived under one education brand, but each had a different audience, message, payment path and conversion signal.
Funnel strategist, campaign consultant, tracking planner
Case 11 / Online academy / payment readiness
Payment-ready academy structure with checkout trust and required policy pages
The academy needed to look operationally credible before real users, payments and course access could be trusted.
Technical setup consultant, checkout and compliance support
Case 12 / Hospitality / offer strategy
Seasonal offer structure for tourism experiences and group bookings
Seasonal tourism offers have a short sales window, so the value, price and next step must be instantly clear.
Offer strategist, sales structure consultant
Reading note
Across these projects, my role has consistently been broader than running ads.
I usually work at the point where marketing, tracking, analytics, websites, payments and business operations meet.