Full case study
Project Overview
The business had several different offers: language courses, children’s programs, event-based products and digital learning materials.
The challenge was that each offer had a different audience and conversion path. A live event does not sell the same way as a children’s course. A digital product does not need the same funnel as a long-term education program.
Main Problems
The first problem was offer separation. Multiple products were being promoted under one education brand, but each needed its own funnel.
The second problem was payment flow. Some offers required online payment, others required booking or inquiry.
The third problem was audience difference. Parents, adults, travelers and event participants respond to different messages.
The fourth problem was tracking. Without clear events, it becomes difficult to know which campaigns and offers actually generate interest.
Solution
The work included offer structure planning, landing page logic, event funnel planning, digital product positioning, booking flow review, payment integration thinking, email marketing tool coordination, campaign angle development and tracking and analytics planning.
Resulting Value
The business received a more flexible marketing structure where each offer could be promoted and measured separately.
The main value was reducing confusion between different products and creating clearer funnels.
---